GILES/GILES

AftergraduatingfromLondon'sSaintMartinsin1992,GilesDeaconworkedwithJeanCharlesDeCastelbajacinParisfor2years.From1998until2002hewasadesigneratBottegaVenetaandtheGucciGroup.InFebruary2004GilespresentedhisfirstcollectionattheChelseaPensioner'sClubattheChelseaRoyalHospital.TheshowwasstyledbyKatieGrandwithmusicbySteveMackeyofPulpandlightingbyJohnAkehurst.ModelsincludedKarenElson,EvaHerzigovaandNadjaAuerman.ThecollectionwasfeaturedinAmerican,British,Japanese,ItalianandFrenchVogue,aswellasW,Harper'sBazaar,POPandi-DandwasboughtbyHarveyNichols,LibertyandSelfridges.InNovember2004Gileswasawarded?BestNewDesigner?attheBritishFashionAwards.ThiswasfollowedbyGilesbeingawardedtheElle?BestNewDesigner?awardinFebruary2005.
In2006GilescollaboratedwithAmericanExpressontheRedproject.InNovember2006Gileswasawarded?BritishDesigneroftheYear?attheBritishFashionAwards.Inadditiontoexpandingtheready-to-wearcollectionwithapre-collection,animportantcommercialdevelopmentforthelabel,DeaconintroducedaccessoriesinatwoseasoncollaborationwithMulberrycalledMulberryforGiles,whichwasacommercialandcriticalsuccess.HealsoaddedanongoingconsultancywithNewLooktodesignNewLookGoldforthehighstreetretailer.GilesalsodesignsfortheFAYbrandoftheTOD'sgroup.